2020 pandemic. Cinco De Mayo on a Taco Tuesday.
Cholula raising money for independent restaurants with the help of Dwyane Wade, Tom Collicchio, Christina Tosi, Aaron Sanchez, Sophia Bush, and Victor Oladipo.
The Tacothon included a 3 hour live event, a broadcast TVC, and paid media on social resulting in the highest-ever performing week for the brand.
press: Campaign, AdAge, Travel + Leisure, UsWeekly, Bloomberg, VICE
